A A M P .
Living in the world today, somewhere between "I have a dream" and "I can't breathe" and another kid just became a hashtag - this work was uncomfortably meaningful to me.
Founded in 1976, The African American Museum in Philadelphia, located in the City's Historic District, is the first institution built by a major US city to house and interpret the life and work of African Americans. AAMP needed a new brand to reflect the vibrancy and culture of all it represents. Here are just 3 logo concepts from the many late night art boards.
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An Uncomfortable Freelance Project
Branding Exploration & Logo Design
3 Concepts (un-published work)
C O N C E P T O N E
C O N C E P T T W O
C O N C E P T T H R E E
