P A S S I O N P R O J E C T x I M A D E M E .
Success is an emotion. There is beauty in the moment of "I made it" - that feeling. And we constantly ask, what is the key to sucess? What does it look like? What does it drive? Porsche.
& maybe I'm just a creative with a thing for dreams and rags and riches and romanced by the notion of being self-made, but the idea here is in the truth about a target I belive Porsche could chase - it's not the trust funded, trust me. It's in the girl who built everything from nothing but a song about the sun, it's in the inspiring success stories of the world and in the "I worked my ass off for this moment" moments of the world. Driving a Porsche is proof that you have made it, so the campaign line here is just that simple. Proof. Inspired by my mother.
I created this camapign in my own time because I belived in the idea. It wouldn't let me sleep. & I want a Porsche. Passion. Passion. Passion.
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Concept Work
Art Director
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Sleepless
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