P H I L A D E L P H I A  R E C Y C L I N G 

From sidewalks and basketball courts to classrooms and offices, you'll find blue-collar, white-collar and collarless citzens helping to keep Philadelphia clean. This campaign was created to help get an entire city behind recycling. This work is currently wrapping the city's busses, transit, subways, trains and station platforms - the bold colors pop against the city's grit. The unique media placement of this campaign covering the recycling bins on every corner up and down Broad street really make the medium the message. 

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2014
The City Of Philadelphia
Philadelphia Streets Dept.